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How does the silver sanitize? This is like trying to explain how electricity and a light bulb work, I am not sure how, but I know when I flip the light switch, the light goes on. So with that self-disqualification. I'll take a stab at it.

Here's how the scientist at Silver Care explain it, 'When the water contacts the silver it creates a natural and continuous antibacterial action. As the silver charged water runs across the bristles it kills the bacteria.' "The silver ions, kill the bacteria by interfering with the metabolism of the cell wall and with the activity of some of the enzymatic proteins." So in English, the bacteria starves and cannot make proteins for growth or reproduction.

There's proof that the silver kills bacteria. This is the approved statement from the FDA, "The anti-bacterial agent (the silver ions) maintains the cleanliness of the brush by preventing the growth of bacteria on and between filaments after use."

Look, a person can't just submit that to the FDA and expect them to say, "O.K., Silver Care, if you say so, then I guess it works." (unless your Monsanto) No, the FDA wants to see and review real research, by real scientists, before a person or a company can legally say that a toothbrush(known as a medical device to the FDA) will kill 99.9% of the bacteria on the toothbrush, after you rinse it with your tap water.

Here is how Silver Care proved this to the FDA, a study was done where bacteria of various kinds are grown in a petri dish. These bacteria are placed on the bristles of a regular toothbrush and a Silver Care toothbrush. The toothbrush is maintained in sterile,warm, moist environment (maybe like...umm your bathroom at home, except for the sterile part). Then they put a small amount of water on both toothbrushes and wait...

...after waiting they test the bristles for bacterial reduction from both the regular and silver toothbrush after 1 hour, 6 hours, and 24 hours. They picked some potent bacterias like E.coli(poop bacteria) and S. Mutans (cavity causing bacteria) and three other problematic bacteria.

Here are the results that were submitted to and approved by the FDA, finding that these silver toothbrushes really do kill 99.9% of the bacteria on your toothbrush every single day

To read these charts correctly notice that 100% is good. This means if a line on the graph moves up to the 100% mark there is a 100% reduction in bacteria, follow the red-line for silver care, the home team, the bacterial dominator...well, you get the point. The regular toothbrush is the blue line if it moves up the bacteria are dying, if the blue line stays steady they are living, if the blue line moves down they are multiplying.

Keep in mind these are new unsullied toothbrushes (less food particles, tissue, and blood to live off), compare that to the beauty that you're using everyday and you can understand why most people...probably not you (after you place an order) ...have millions of bacteria growing on their toothbrush after just a few weeks of use.

The silver arrow represents the bacterial reduction on the silver toothbrush and the blue arrow represents the reduction or growth on the regular toothbrush.

E. coli (poop  bacteria)

S. mutans (cavity causing bacteria)

Pseudomonas aeruginosa

Staphylococcus aureus

Klebsiella pneumonite

For giggles,I wanted to see for myself, so I put together a little hometown bathroom bacteria test. I grew bathroom bacteria from the sink, toilet, and human mouth in a petri dish for a week. There were probably 500 million bacteria, give or take a few, and they reeked with an awful stench. My wife and son got a sore throat just from smelling this bathroom concoction.

Here is what I did with the three fully loaded petri dishes:

  1. I did nothing.
  2. I placed a Silver Care silver replacement head in the dish and dropped enough water to cover the bacteria.
  3. I dropped enough water to cover the bacteria.

Here's what I found:

Time Just with Water Silver with Water
Beginning begin 339 silver beginning
1 hour later 1 hour 0346 silver 1 hour
8 hours later 8 hours 0347 silver 8 hour

With this little experiment I proved it to myself, the light went on.The petri dish with the plain water had an awful stench just like the control for the entire experiment. The smell disappeared in 15 minutes with the silver head and water dish.

You can see after one hour how the bacterial lines break apart with the silver influence, but with the plain tap water they maintain their integrity. Then after eight hours the bacterial lines with the silver influence are blown apart and the water dish continued to maintain its integrity and stench, like the control.

The process of silver and other metals as an anti-microbial agent has been known and studied for over 100 years. For instance silver utensils used to be highly prized, prior to the modern age of dishwashers because people recognized that they were less likely to get ill when using them.

In the health field silver is used on burn victims to keep them from getting infection. Silver is also used in cases where the bacteria is resistant to all antibiotics like MRSA, a hospital grown bacterial staph infection.

A friend of mine whose son has MRSA, which causes areas of his skin to turn red, swollen, and painful. And for her son these infections often turn into skin boils that have to be cut and drained. She told me that,"after they lance the boil, they put a thin piece of silver on his leg to cover his wound. The doctors do this to prevent any more infection and help kill the bacteria in the pus." Since MRSA is a hospital grown bacteria it is resistant to antibiotics, but it is not resistant to silver. So in this case it turns out to be the best anti-bacterial solution.

Silver has been applied as an effective anti-microbial agent in a variety of settings. Now it is available for a low cost in the form of a self-sanitizing toothbrush. Where else can you get essential two toothbrushes coated with precious metal for $10, which eliminate micro-organisms growing on the bristles, just by rinsing with water?

Pick out your colors here and don't forget the kids!

Here is the video footage of my experiment.